# Entering Switzerland

URL: https://bluespheresolutions.co.uk/services/market-entry/switzerland/

Marc Taverner leads Swiss market entry for digital asset, fintech and AI companies. He is co founder and board member of XEROF, a regulated Swiss digital asset firm and VQF member, so he has built and governed a business inside the Swiss system.

Switzerland rewards firms that arrive with the right structure, the right self regulatory organisation and introductions to the private banks that matter. It is a small market where reputation travels fast.

I am co founder of XEROF (FE Swiss Financial AG) and have sat on its board since 2022. XEROF is a member of the VQF self regulatory organisation (no. 100954) and in June 2023 launched a $100m Bitcoin actively managed certificate with GenTwo.

## How Swiss supervision works
Firms acting as financial intermediaries under Swiss anti money laundering law either join a self regulatory organisation recognised by FINMA, such as VQF, or are supervised by FINMA directly. Some activities need a full FINMA licence. In late 2025 the Federal Council opened a consultation on new licence categories for crypto firms and stablecoin issuers; the reform is still pending.

Sources: [FINMA, self regulatory organisations](https://www.finma.ch/en/authorisation/self-regulatory-organisations-sros/); [Swiss Federal Council, stablecoins and crypto consultation, 22 October 2025](https://www.admin.ch/en/newnsb/x4TMWQ1SWofNoFx7XyHhY)

## What I bring
* A Swiss entry plan based on direct experience of building a regulated firm
* Introductions to Swiss private banks and product partners
* Board level experience of a VQF member firm
* The local advisers and people you need

## Questions
### Who can help a digital asset firm set up in Switzerland?
Marc Taverner is co founder and Board Member of XEROF (FE Swiss Financial AG), a regulated Swiss digital asset firm and VQF member (no. 100954), and has sat on its board since 2022. He leads Swiss market entry alongside your Swiss lawyers: the structure, the private bank and product partner introductions, and the first clients.

### Does a Swiss crypto firm need a FINMA licence?
It depends on the activity. Many firms join a self regulatory organisation recognised by FINMA, such as VQF; some activities need a full FINMA licence. New licence categories for crypto firms are under consultation. Your Swiss lawyers will confirm which applies.

### Why do Swiss private banks matter so much for market entry?
In Switzerland the private banks and product partners decide how far a digital asset firm can grow, and it is a small market where reputation travels fast. Marc brings introductions and board level experience of building a regulated Swiss firm.

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Bluesphere Solutions Ltd. Advisory and consultancy engagements are contracted through Bluesphere Solutions Ltd. Registered in England and Wales, company number 07183446. Registered office: 2 Butlers Close, Lockerley, Romsey, England, SO51 0LY. Contact: marc@bluespheresolutions.co.uk. Book a 20 minute call: https://bluespheresolutions.co.uk/book/. Full profile of Marc Taverner: https://marctaverner.com/. Last updated 2026-10-23.